Welcome to Vibha Dâor
A jewelry brand built on heritage, love, and radiance.
Our story begins in Surat, Indiaâthe diamond city of the world, where our founder, Urshita Patel, grew up surrounded by sparkle, artistry, and craftsmanship. Jewelry was never just an accessory for herâit was a way of telling stories, carrying memories, and shining with individuality.
When Urshita moved to Canada, she carried with her the dream of creating something meaningful: a jewelry brand that blended the deep-rooted artistry of India with the timeless luxury of the West. That dream became Vibha Dâor.
A Brand Inspired by a Motherâs Love
The name Vibha Dâor holds a very special meaning. Vibha is not just a word that means radiance, brilliance, and shine in Sanskrit â it is also the name of Urshitaâs beloved mother. A woman who embodies strength, grace, and endless resilience, her mother has been the guiding light throughout her life.
By naming the brand after her, Urshita is giving credit to the countless sacrifices, love, and support her mother gave herâbuilding a foundation on which Vibha Dâor could shine.
âFor me, Vibha Dâor is not just a brand. Itâs a tribute. My motherâs name itself speaks of shining in the radiance of gold. Every piece of jewelry I create carries her essence, her strength, and her timeless glow.â â Urshita Patel
Mission & Vision
Our Mission
At Vibha Dâor, our mission is simple yet powerful:
â To design jewelry that empowers women to shine with confidence, elegance, and individuality.
â To make luxury jewelry accessibleâpieces that are tarnish-free, waterproof, hypoallergenic, and crafted for everyday wear.
â To blend Indian heritage with international luxury, creating timeless collections that resonate across cultures.
We believe that jewelry should not be stored in a box waiting for an occasion. It should be lived in, loved in, and celebrated every single day.
Our Vision
Our vision is to build a global jewelry brand from Canada, one that carries the brilliance of Indian artistry while representing modern women everywhere. We want Vibha Dâor to be more than a jewelry labelâwe want it to be a movement of radiance, inspiring women to:
â Embrace their individuality.
â Celebrate their stories.
â Wear jewelry that reflects their strength and grace.
In the long run, we envision Vibha Dâor as a trusted household name known for authenticity, durability, and designs that speak from the heart.
Why Vibha Dâor is Different
Unlike fast-fashion jewelry that fades and disappoints, we focus on quality and meaning. Our pieces are:
â Gold-plated, tarnish-free, and waterproofâmade to last.
â Hypoallergenicâgentle on sensitive skin.
â Minimalist yet versatileâfor everyday elegance or special occasions.
â Timelessly designedâblending tradition with modern chic.
Every necklace, ring, bracelet, or charm is more than an accessoryâit is a piece of art, carrying with it a story of radiance, resilience, and love.
